Flavor Trends, Strategies and Solutions for Menu Development
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Best of Flavor 2025

Best of Flavor 2025

Best of Flavor 2024

Best of Flavor 2024

Best of Flavor 2023

Best of Flavor 2023

Best of Flavor 2022

Best of Flavor 2022

Top 10 Trends 2026

Top 10 Trends 2026

Top 10 Trends 2025

Top 10 Trends 2025

Top 10 Trends 2024

Top 10 Trends 2024

Top 10 Trends 2023

Top 10 Trends 2023

Top 10 Trends 2022

Top 10 Trends 2022

2024 Top 10 Trends

True Colors

True Colors

Next-Level Sweeteners

Next-Level Sweeteners

Asian Breakfast Wakes Up

Asian Breakfast Wakes Up


Mustard’s Moment

Mustard’s Moment

Afternoon Delight

Afternoon Delight

Make It Stick

Make It Stick

The Dark Side of Butter

The Dark Side of Butter

Time for Thai

Time for Thai

Malted Milk’s Big Moves

Malted Milk’s Big Moves

Cider Culture

Cider Culture

From the Publisher Panel of Experts Download the Trends On the Horizon

Asian Breakfast Wakes Up

Asian Breakfast Wakes Up

Asian Breakfast Wakes Up

“Other cuisines that have successfully penetrated the breakfast category have paved the road for the next injection of global breakfast flavors and formats. It feels natural that the popularity of Asian flavors would translate into this realm.”

Simple Solutions with Asian Breakfast

Simple Solutions with Asian Breakfast

Breaking into the trend with easy-to-execute ideas

Trend Insights: Asian Breakfast

Trend Insights: Asian Breakfast

Chefs and trend analysts weigh in on the drivers and menu opportunities with Asian breakfast offerings

Mustard’s Moment

Mustard’s Moment

Mustard’s Moment

“Whether chefs are starting with a foundation of yellow, karashi, stone ground, Dijon or Chinese, to name a few, mustard is helping fuel innovation.”

Mustard Menu Mania

Mustard Menu Mania

Mustard’s attributes makes it the perfect workhorse ingredient for modern menu development

Trend Insights: Mustard

Trend Insights: Mustard

Chefs and trend analysts weigh in on the drivers and menu opportunities with mustard

Afternoon Delight

Afternoon Delight

Afternoon Delight

“Consumers are in a state of flux. Their behavior patterns are all blown apart, and they’re open to new ideas. Now’s the time to start rethinking what to do with those afternoon hours.”

Afternoon Opportunity

Afternoon Opportunity

Meeting consumers’ evolving dining preferences

Trend Insights: Afternoon Delight

Trend Insights: Afternoon Delight

Chefs and trend analysts weigh in on the drivers and menu opportunities with shoulder hours

Make It Stick

Make It Stick

Make It Stick

“The ubiquitous nature of meat on sticks provides operators the liberty to apply a signature touch with global interpretations, trending meats, flavor-forward marinades, various cooking techniques—such as fire, charcoal, plancha, pizza oven and kiln—and complementary sauces, dips and side dishes.”

Pick-Up Sticks

Pick-Up Sticks

Menu inspirations for skewered meats

Trend Insights: Meat on Sticks

Trend Insights: Meat on Sticks

Chefs and trend analysts weigh in on the drivers and menu opportunities with skewered meats

The Dark Side of Butter

The Dark Side of Butter

The Dark Side of Butter

“For high-volume foodservice operations, utilizing brown butter can alter an otherwise well-known recipe into something new and exciting that consumers want to try.”

12 Ways With Brown Butter

12 Ways With Brown Butter

A quick playbook on how to leverage this trending ingredient

Trend Insights: Brown Butter

Trend Insights: Brown Butter

Chefs and trend analysts weigh in on the drivers and menu opportunities with brown butter

Next-Level Sweeteners

Next-Level Sweeteners

Next-Level Sweeteners

“Flavor-building capabilities, engaging origin stories from around the globe, and legitimate claims to wholesomeness mark the opportunity. Menu developers are choosing from a broad universe of natural sweeteners, such as piloncillo, Okinawan black sugar and jaggery.”

Emerging Sweetness

Emerging Sweetness

Explore wholesome natural sweeteners that promise big flavor pay-off

Trend Insights: Sweeteners

Trend Insights: Sweeteners

Menu developers and trend analysts share their ideas on leveraging next-level sweeteners

True Colors

True Colors

True Colors

“Natural dyes have been used for centuries to color food, and in a back-to-the-future framework, vegetables, fruits, spices and botanicals are being applied in new ways to deliver fun and flavor experimentation—driving menu preference and purchase. The future of colorful menu items is bright.”

Natural Palette

Natural Palette

4 ingredients that promise naturally derived, dramatic color

Trend Insights: Color

Trend Insights: Color

Menu developers and trend analysts share their ideas on leveraging color

Time for Thai

Time for Thai

Time for Thai

“Thai cuisine is one that is most definitely ‘on fire,’ but it is still somewhat new to consumers—there’s not a major Thai chain in this country. It’s a category that is ripe for mash-ups.”

Flavor Affinities With Thai Food

Flavor Affinities With Thai Food

Explore mash-ups with Indian, Mexican and more

Trend Insights: Thai Mash-up

Trend Insights: Thai Mash-up

Menu developers and consultants share their ideas on leveraging the Thai mash-up trend

Malted Milk’s Big Moves

Malted Milk’s Big Moves

Malted Milk’s Big Moves

“From both a culinary and a flavor palate standpoint, it makes a ton of sense for this ingredient to gain steam. It’s cool, adds depth and has that essence of neo-nostalgia.”

Menu Magic With Malted Milk

Menu Magic With Malted Milk

This secret ingredient transforms sweet and savory menu items

Trend Insights: Malted Milk

Trend Insights: Malted Milk

Chefs and trend analysts weigh in on the drivers and menu opportunities with malted milk

Cider Culture

Cider Culture

Cider Culture

“The American cider story is just so fascinating. It’s a piece of our American and culinary histories that people are rediscovering, which is something that consumers are always interested in and something that operators can leverage on their menus.”

Cider Tales

Cider Tales

Five easy ways to leverage the appeal of cider

Trend Insights: Cider

Trend Insights: Cider

Chefs and trend analysts weigh in on the drivers and menu opportunities with cider

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