The espresso martini is making a comeback. On its new menu of ‘90s club cocktails, Miss Carousel showcases a modern version with its Express-O-Tini, featuring Averna amaro, nitro cold brew and stout.
Photo credit: Ralph Smith
Coffee Contemplation
There are many ways beverage developers can bend with the twists of this evolving trend. Here are four insights worth more contemplation and conversation.
- 1Target heightened interest—especially by younger consumers—in everyday wellness. Highlight cold-coffee beverages with added health benefits and functionality. Think immunity boosters, protein, probiotics and plant “milk” creamers.
- 2Menuing “spiked hard coffees” can tempt patrons looking to go beyond standard cocktail offerings.
- 3Don’t shy away from offering chilled canned coffees if brewing is not an operational fit. Ready-to-drink coffee beverages can effectively meet on-the-go lifestyles. This category has expanded in flavor and quality to reflect the taste buds of younger consumers.
- 4Look to an increased interest in snap-chilled coffees, especially as they become more common. This will be the next evolution for cold-brewed coffees.
About the Author
Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.Read More Stories by Rob Corliss
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