Marrying Pepper Jack and Pretzel Buns

Drew Gressett

True to its name, Hat Creek Burger Company, a family- focused fast casual, menus an extensive roster of robust, boldly flavored burger builds. Standing out in the craveable crowd is the Pretzel Jack. “It offers a symphony of flavors and textures,” says Drew Gressett, president. Two beef patties are layered with pepper Jack cheese, pickles, slices of avocado and a drizzle of honey mustard, all piled high within a toasted pretzel bun.

“At the heart of this burger is its star player: the pretzel bun,” says Gressett, noting that the distinctive bread sets itself apart visually with its signature scoring. “Joined with the spicy kick of pepper Jack cheese, the creamy avocado base and the sweet tang of honey mustard and pickles, the burger delivers the perfect balance of salty and sweet.” Pretzel bun lovers naturally gravitate to this offering, but Gressett notes that the enticing build encourages customers to venture out of their comfort zone and try something new.
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