Flavor Experience 2024

Clockwise from top left: Bestselling author and Flavor Experience’s keynote speaker Dan Heath shares his proven framework for overcoming challenges and implementing meaningful change; National Watermelon Promotion Board’s Christian Murillo and Megan McKenna invite guests to start the day with Watermelon, Cinnamon and Rosewater Rice Pudding; Dana Lawnzak of the American Egg Board offers up a Carajillo Cloud, an on-trend cocktail of Wheyward Wheyskey (a whey-based spirit), espresso and vanilla-egg custard; David Portalatin, Circana’s Senior VP & Industry Advisor, Food & Foodservice, reveals five macro themes to help grow business in 2025 and beyond; attendees take in a Gen-Z focused tasting session led by Mane, Inc.’s Mandy Sakar.

Flavor Experience celebrated its 20th anniversary last August in San Diego, showcasing three days of flavor trends and consumer insights, along with food and beverage inspiration—all aimed at giving high-volume menu developers a roadmap to menu success in 2025 and beyond. Presented by Flavor & The Menu magazine, this singular annual event explored the ever-evolving world of flavor, marking two decades of inspiring innovation in foodservice.