Flex Your Menu Muscle

With some tens of millions of teenage and young adult Americans defining their values and flexing their agency, Gen Z is poised to effect change in every sector of the economy. For restaurants, this means meeting expectations that will impact operations and menus alike, especially when it comes to experiential dining, customization, global flavors and sustainable sourcing. They are also taking the lead when it comes to flexitarian dining choices. Gen Z understands the advantages of eating less meat without necessarily committing to a vegetarian or vegan identity. They see meatless items and ingredients not as a uniquely separate food decision, but an equal option on the menu.

When it comes to protein alternatives, Gen Z recognizes that all products are not created equal, and they seek out those that provide health and nutrition benefits, while offering a cleaner and more transparent ingredient label.

Quorn products align with these values thanks to mycoprotein, a naturally sourced, soy-free, non-GMO whole food, higher in protein and fiber, while being lower in overall fat content and sodium than animal proteins—and delivering the health benefits associated with its nutrient profile.

Gen Z diners will appreciate that mycoprotein is not processed in a lab. “Most plant proteins must be processed, extracted and isolated from their original source,” explains Karla Acevedo, Lead Culinologist and Product Development Chef for Quorn. Mycoprotein, however, relies on a century-old fermentation process that uses natural starters (namely tiny fungi that grow in a way similar to the root structure of mushrooms) to convert starch into protein. “You have the whole protein—you only need to make it grow.”

Quorn also delivers the culinary attributes top chefs expect without compromising performance, flavor or texture. “Quorn products give chefs a lot of versatility,” says Acevedo. “It’s simple to use on rush days but also allows you to upgrade your recipe game. Plus, it gives us the confidence that we are using a product that is good for people and good for the planet.”

Nutritious. Sustainable. Clean. Versatile. Quorn delivers all the imperatives that propel flexitarian dining choices.

Learn more about how Quorn can help drive the modern menu choices that Gen Z diners seek at quornfoodservice.us