Playful Indulgence

San Francisco’s Luce restaurant evokes childhood nostalgia with its Caviar Twinkie: a cornmeal sweet cake filled with crème fraîche fluff, topped with the briny elegance of Greek Golden Ossetra and accented by a pickled shallot gel.

Credit: Vinson Huynh

Playful Indulgence

Leveraging luxury in fun, accessible formats

Adding a little luxury in a down economy makes us feel good. Little pops of extravagant ingredients give us a sense of indulgence. Combining a casual or nostalgic dish with a high-end ingredient you might not order due to cost brings accessibility to the guest in a fun way.

Restaurants finding it difficult in this economy to attract new diners can leverage this trend by not taking themselves too seriously with playful hi-lo menu items. Take for instance the popularity of truffle mac and cheese, the rise of tin fish and charcuterie, and TikTok’s chicken salad with tobiko.

Research old-school luxury dishes and give them a new modern casual: Create a “Wellington” burger with a topping of melted Brie, mushroom duxelles, arugula and pâté aïoli; serve green goddess deviled eggs with caviar; elevate a flat iron steak with “fancy butter” by incorporating roasted garlic, red wine and truffle paste into the butter.