Catching the Wave of Flavored Tequilas

Explore the next evolution of salty-sweet flavor through the approachable yet unexpected salted maple.

 

Flavors on the Edge: Salted Maple

Rich, warm sweetness balanced by a hint of salt

Salted maple is emerging as the next chapter in America’s long love affair with sweet-salty flavor. Building on the familiarity of salted caramel, it delivers the same craveable contrast but with a deeper sense of place and seasonality rooted in maple’s warmth and richness. So far, its strongest foothold has been in fall, where it’s increasingly showing up alongside pumpkin spice as operators look to refresh the seasonal flavor playbook.

But salted maple’s appeal goes beyond beverages and limited-time moments. Its ability to move fluidly between sweet and savory, from butters and glazes to sauces, seasonings and drinks, positions it as a versatile, menu-friendly flavor builder—one that feels adventurous yet grounded, drawing on maple syrup’s wholesome positioning and rich provenance.

Flavors on the Edge is an ongoing series that explores emerging ingredients poised to become high-impact flavor builders.

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