San Francisco’s Luce restaurant evokes childhood nostalgia with its Caviar Twinkie: a cornmeal sweet cake filled with crème fraîche fluff, topped with the briny elegance of Greek Golden Ossetra and accented by a pickled shallot gel.
Credit: Vinson Huynh
Playful Indulgence
Leveraging luxury in fun, accessible formats
Restaurants finding it difficult in this economy to attract new diners can leverage this trend by not taking themselves too seriously with playful hi-lo menu items. Take for instance the popularity of truffle mac and cheese, the rise of tin fish and charcuterie, and TikTok’s chicken salad with tobiko.
Research old-school luxury dishes and give them a new modern casual: Create a “Wellington” burger with a topping of melted Brie, mushroom duxelles, arugula and pâté aïoli; serve green goddess deviled eggs with caviar; elevate a flat iron steak with “fancy butter” by incorporating roasted garlic, red wine and truffle paste into the butter.












