• Recent Reads
  • Best of Flavor
  • Top 10 Trends
  • Kitchen Collaborative
  • More
    • About Us
    • Magazine
    • Subscribe
    • Advertise
    • Recipes
    • Parner Content
  • SEARCH
Best of Flavor 2024

Best of Flavor 2024

Best of Flavor 2023

Best of Flavor 2023

Best of Flavor 2022

Best of Flavor 2022

Best of Flavor 2021

Best of Flavor 2021

Top 10 Trends 2025

Top 10 Trends 2025

Top 10 Trends 2024

Top 10 Trends 2024

Top 10 Trends 2023

Top 10 Trends 2023

Top 10 Trends 2022

Top 10 Trends 2022

Top 10 Trends 2021

Top 10 Trends 2021

Top Ten Trends 2025

A New Direction for Mash-Ups

A New Direction for Mash-Ups

The Hi-Lo Road

The Hi-Lo Road

A Soft Sell on Handhelds

A Soft Sell on Handhelds

Guava Gains Ground

Guava Gains Ground

The Casualization of Pasta

The Casualization of Pasta

Modern Dressings Move In

Dumpling Discovery

The Jang Gang

The Jang Gang

Dive Bar Culture

Dive Bar Culture

Global Pastries on the Rise

Global Pastries on the Rise

Experience Coffee

Experience Coffee

From the Publisher Panel of Experts Download the Trends On the Horizon

1

A New Direction for Mash-Ups

A New Direction for Mash-Ups

Whether we call it the global mash-up, eclectic cuisine or even throw it back to “fusion,” we are firmly in the era of borderless cooking. It’s not a trend. It’s a movement and a strategy that guides much of today’s menu innovation. But once in a while, a seismic shake-up redirects a movement to a different course, one that can offer new pathways for creative flavor play.

Trend Insights: Mash-Ups

Trend Insights: Mash-Ups

Exploring a more nuanced approach to culinary innovation

2

The Hi-Lo Road

The Hi-Lo Road

Sometimes a trend takes off that utterly captures the zeitgeist, defining a cultural mood. Enter the hi-lo phenomenon. Perfectly reflecting the sensibility of today’s diner, it combines the opulence of high-end ingredients with the approachability of low-brow items.

Playful Indulgence

Playful Indulgence

Leveraging luxury in fun, accessible formats

Trend Insights: Hi-Lo

Trend Insights: Hi-Lo

Culinary insights on leveraging the hi-lo approach in menu development

3

A Soft Sell on Handhelds

A Soft Sell on Handhelds

The rise of globally inspired bakeries and cafés is fueling a wave of creativity in the sandwich world, particularly when it comes to Asian-inspired builds. This goes beyond clever flavor combinations, though that is an indisputable part of the story. The trend today is about innovative uses of techniques that deepen flavor and boost textural play.

Pressing On

Pressing On

Make sandwiches stand out with textural techniques

Trend Insights: Handhelds

Trend Insights: Handhelds

Further opportunities with modern handheld innovation

4

Guava Gains Ground

Guava Gains Ground

Get ready for guava, the tropical fruit perfectly poised to move deeper onto American beverage menus. Its flavor game is impressive, evoking a floral aroma with a taste profile best described as a blend between strawberry, mango and pear, sometimes with a hint of citrus. A versatile fruit with global roots—grown in Latin America, the Caribbean, India and Southeast Asia—guava also plays comfortably in any number of cuisines.

9 Ways to Go Guava

9 Ways to Go Guava

Creative ideas showcasing sweet, savory and versatile potential

Trend Insights: Guava

Trend Insights: Guava

Further ideas and inspiration with this tropical fruit

5

The Casualization of Pasta

The Casualization of Pasta

Pasta is a menu mainstay, a best bet, a beloved classic. It carries trends deftly, offering a familiar, satisfying base for in-demand flavors and ingredients. That hasn’t changed. But today, we’re clocking a shift in how pasta is coming to market—with huge support from enthusiastic diners.

Trend Insights: The Casualization of Pasta

Trend Insights: The Casualization of Pasta

Highlighting today’s opportunity with pasta

6

Dumpling Discovery

Dumpling Discovery

It could be argued that dumplings hold the title as one of the world’s first comfort foods, spawning a glorious cross-cultural bounty of replication, interpretation, translation and reinvention—all finding favor thanks to a simple truism that dough-encased morsels of savory goodness are the epitome of craveability.

Dumplings Around the World

Dumplings Around the World

A quick primer to seven of our favorite dumplings from cultures across the globe

Trend Insights: Dumpling Discovery

Trend Insights: Dumpling Discovery

Further insights and opportunities with dumplings

7

The Jang Gang

The Jang Gang

One of the most exciting elements of menu development is the drive to “What’s next?” in flavor innovation. Thankfully, inspiration is everywhere, waiting to be discovered in pantries both near and far. Chefs in the U.S. have been exploring Korean flavors for a number of years now, opening up a brave, new world for many American diners.

Trend Insights: The Jang Gang

Trend Insights: The Jang Gang

Further thoughts on this foundational flavor

8

Dive Bar Culture

Dive Bar Culture

Most of us have stories to tell about our favorite dive bars, even those not visited since our misspent youth. And although each dive serves up its own eclectic, moody personality, they share a common theme of community and familiarity that generates collective reflections of warmth and nostalgia. Today, there’s a new wave of dive bars capturing the hearts of consumers.

The Bar of Tomorrow

The Bar of Tomorrow

Back-of-house beverage prep is table stakes today

Trend Insights: Dive Bar Culture

Trend Insights: Dive Bar Culture

The drivers and opportunities within this trend momentum

9

Global Pastries on the Rise

Global Pastries on the Rise

There’s a big, beautiful world of scrumptious baked goods to explore beyond ubiquitous go-tos like the American donut or French croissant. This is not breaking news, but what is striking today is the proliferation of both large chain and smaller concept global bakeries across the country.

Trend Insights: Global Pastries

Trend Insights: Global Pastries

Drivers and opportunities in global baked goods

10

Experience Coffee

Experience Coffee

Drinking coffee is a deeply ritualized experience for many consumers, from the eye-opening morning routine to the daily afternoon pick-me-up. But today, we’re witnessing a profound shift in how we consume coffee drinks. Coffee is now being served up as an experience.

Trend Insights: Coffee Experiences

Trend Insights: Coffee Experiences

Drivers behind the modern coffee moment

Flavor & The Menu logo on footer
  • Recent Reads
  • Best of Flavor
  • Top 10 Trends
  • Kitchen Collaborative
  • About Us
  • Magazine
  • Subscribe
  • Advertise
  • Recipes
  • Partner Content
  • LI
  • IG
  • FB
  • BS
  • TH

All content ©2025 Flavor & The Menu unless otherwise noted. See out Terms of Use and Privacy Policy.