Flavor Experience 2024

Flavor Experience celebrated its 20th anniversary last August in San Diego, showcasing three days of flavor trends and consumer insights, along with food and beverage inspiration—all aimed at giving high-volume menu developers a roadmap to menu success in 2025 and beyond. Presented by Flavor & The Menu magazine, this singular annual event explored the ever-evolving world of flavor, marking two decades of inspiring innovation in foodservice.

The Flavor Experience delivered on its yearly promise of sharing trend-forward, flavor-first sips and bites that spark ideas for next-level menu strategy. Sponsors showcased leading-edge food and beverages at every turn (see the 2024 Flavor Experience sponsors here). The roster of speakers and presentations provided true inspiration, from the annual trends forecast and panels on innovation and leadership to deep dives into flavor building and interactive tastings. With a focus on modern hospitality and all that it entails, this year’s content offered clear sight lines to consumers’ evolving dining preferences, winning menu ideas and differentiating flavor strategies. Attendees also discovered ingenuity at work in the trend-forward creations presented by a stellar roster of sponsors.

For two decades, the Flavor Experience has brought together thought leaders, chefs, marketers, colleagues and friends. The event stands out with its second-to-none flavor innovation, helping menu developers gain a clear competitive advantage. Read on for highlights from this year’s Flavor Experience.