The Tony Alva burrito at Atlanta’s Muchacho reflects today’s shift in breakfast burritos toward culture-driven builds. Named for the surf-skate icon, it combines scrambled eggs, Chihuahua cheese, spinach, pico, avocado and jalapeño salsa.
Credit: Muchacho
Trend Insights: Wrapping Up Breakfast
Further opportunities with breakfast burritos on modern menus
Our panel of experts weighs in on further opportunities with breakfast burritos on modern menus. See Wrapping Up Breakfast for the full article.
The breakfast burrito has become a natural extension of the booming breakfast sandwich movement.
—Michael Parlapiano, Managing Director, The Culinary Edge
Operators seeking to implement differentiated opportunities with breakfast burritos can look to the Aloha State for inspiration: A Hawaiian angle would be an enticing flavor adventure for younger consumers.
—Rob Corliss, Chef/Founder, All Things Epicurean (ATE)
Operators can craft cult-worthy signatures with fusion or upscale twists, tapping into younger diners’ love for playful, nostalgic eats that feel grown-up, driving buzz and repeat visits.
—Liz Moskow, Principal, Bread & Circus
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